Launch your next product with 4D Thinking

Launch your next product with 4D Thinking

Launch your next product with 4D Thinking

Evolve from beautiful 2D interface designs to inclusive, personalized 3D experiences to memorable, long-term 4D relationships. We'll be your R&D partner from insights through implementation.

Evolve from beautiful 2D interface designs to inclusive, personalized 3D experiences to memorable, long-term 4D relationships. We'll be your R&D partner from insights through implementation.

Evolve from beautiful 2D interface designs to inclusive, personalized 3D experiences to memorable, long-term 4D relationships. We'll be your R&D partner from insights through implementation.

Services include:

Services include:

Workshops

1 week
(including preparation and reporting)

Need to innovate? We’ll provide inspiration and templates for productive product work sessions that gather all your great ideas, plus ours. We’ll find the differentiating and feasible themes for your business, sketching strategic product concepts that you (or we) can take into R&D sprints.

Design Sprints

2–4 weeks per sprint

Need to execute? We’ll create a breadth of low-fidelity concepts or a depth of high-fidelity designs, get them in front of your target audience, and see what resonates (and why). We use grounded theory research methods to synthesize unique behavioral insights and strategic product directions.

Advising

1–12 months

Need to level up? We’ll coach your team through product challenges, building a capacity for and culture of value-driven experience design. We can lead or support planning sessions and design critiques, sharing 4D Thinking principles and practices that help you succeed faster.

4D Thinking Studio is a product experience design practice founded by Erica Heinz to bring strategic R&D to forward-thinking companies. We assemble expert teams to define, design, and launch successful products.

Our process uses multi-dimensional, UX-focused thinking to take ideas from “could be” to “must do”. Research phases use grounded theory methods to understand audience behavior and find differentiating opportunities. Design phases start with content-focused, low-fidelity prototyping to prove meaningful value instead of surface-level appeal.

We love to partner with startups, accelerators, in-house R&D teams, technology providers, educators, and other culture changers of all sizes. Book a free discovery call to explore what we can do for you.

4D Thinking Studio is a product experience design practice founded by Erica Heinz to bring strategic R&D to forward-thinking companies. We assemble expert teams to define, design, and launch successful products.

Our process uses multi-dimensional, UX-focused thinking to take ideas from “could be” to “must do”. Research phases use grounded theory methods to understand audience behavior and find differentiating opportunities. Design phases start with content-focused, low-fidelity prototyping to prove meaningful value instead of surface-level appeal.

We love to partner with startups, accelerators, in-house R&D teams, technology providers, educators, and other culture changers of all sizes. Book a free discovery call to explore what we can do for you.

Preferred partners

Preferred partners

Brand

Karin Fyhrie
Founder, Sovereign Objects

Select clients

Select clients

Engagement is up and execs are happy at TrueCar

TrueCar’s online car buying experience wasn’t having the desired results. Five months, partnering with Runyon Design, crafted a differentiated, validated product and got them ready to build. The process:

Collaborative ideation workshops

Low-fidelity R&D sprints

Research synthesis and product strategy

High-fidelity mobile-first design

“Thank you for the entirely new way we now talk about our product and business. Your TRULY MAGNIFICENT WORK has given all of us a fresh perspective and renewed empathy.”

Civic data has reached new buyers at ProPublica

ProPublica wanted to turn a one-page experiment in selling datasets into a full storefront. Five weeks, working with their head of business development and handing off to their visual designers, got them ready to scale. The process:

Market research and content strategy

Information architecture and wireframing

HTML prototyping (in Jekyll)

MVP design

“It looks great, it’s easy to use, it’s easy to manage — and people are using! Data’s rolling out, buyers are reaching out, and signups are happening. I couldn’t be happier.”

Exploratory editorial experiences are popular at The New York Times

The Times saw the opportunity for a travel app, hypothesized some value propositions, and wanted to explore possible products. Three weeks, partnering with strategist Tom Critchlow and the NYT's R&D team, gave them a breadth of differentiated, on-brand ideas to test. The process:

Market and analogous research

Collaborative ideation workshops

Low-fidelity concepts and visual prototypes

“You were so great to work with on what was a very loosely defined project.”

Launch your next product with 4D Thinking

Learn more

Get the book

Design brilliant user experiences
and valuable digital products

Learn more

Get the book

Design brilliant user experiences
and valuable digital products

Learn more

Get the book

Design brilliant user experiences
and valuable digital products